If you are your own boss, then you’ll probably know about those dull periods when there is a lull in sales. Sometimes it’s nothing but sometimes it stretches on to point that makes you doubt yourself. But these circumstances though self-doubt is unavoidable, what you need to do is shake things up. This is where you need to start thinking of ways to bring your shop out of its lull. You need to start advertising. Advertising has always been an industry is synonymous with cultural and social change. They have to keep up with everything and present the most out of the box ideas to catch the consumers. Now if you happen to own a smaller establishment, going to an ad agency might be a bot steep and if you are only trying to drum up some business, then we can give you some ideas on how to do it.
In this day and age simply googling business templates Australia will not be enough, today if you aren’t on social media, you might as well not exist. There have been studies conducted that found that someone who doesn’t access social media for a whole day has a chance of distorting their electronic footprint. So imagine not tapping into that consumer audience. But simply having a page on Facebook might not be enough, you have to go all the way. This means, Instagram, Twitter, Pinterest and Tumblr. But having a page is not enough, the point of social media is to be constantly updated which means your pages have to be updated regularly as well. A simple “good morning” or an industry relevant joke is sufficient but it has to be constant. If your social media game seems dead, the internet generation will not take kindly to your establishment.
I know I said that flyers were the past but retro is something that can be worked with, but in order for retro to work, you need to bring old school into the now. So this means the format you found while googling “business templates Australia” is essentially useless. You need to find a new and unique format that not only showcases your company’s product or services but also manages to give it a unique, creative edge over the current market. Basically it needs to pop out.
The key with advertising especially in a small scale industry is that you need to use the culture and society at the time to bring in your product and market it. No matter if your product is timeless and can never be replaced, you need to keep it relevant and market it to the present society. So hopefully the little tricks we gave you can help improve your marketing game.